Ioannis N. Keratzakis

Digital & Political Marketing Manager | Media & Content Producer | Engineer | Instructor

Athens, GR.

About

Highly accomplished professional with a unique blend of expertise in digital and political marketing, media production, and engineering. Proven track record in developing strategic communication plans, managing complex campaigns, and driving digital transformation for diverse organizations, from international conglomerates to political entities. Leverages a data-driven approach and strong leadership to enhance brand visibility, foster community engagement, and achieve measurable results across multiple industries.

Work

Dynamic Group of Companies

Digital Communications & PR Manager

Athens, Attica, Greece

Dec 2022→ Present

Summary

Spearheads digital communications and public relations for an international industrial conglomerate, enhancing brand visibility and managing strategic initiatives across maritime and heavy industry sectors.

Highlights

Developed and executed comprehensive global marketing and communications strategies for an international industrial conglomerate, significantly enhancing brand reach and market penetration.

Led public relations initiatives that elevated industry visibility across diverse maritime sectors, strengthening the company's reputation and stakeholder engagement.

Managed successful company presence at major international expos including Posidonia 2024, SMM Hamburg 2024, and Nor-Shipping 2025, maximizing networking and business development opportunities.

Designed and implemented robust crisis communication protocols, ensuring effective and timely responses during sensitive situations to protect brand integrity.

Drove digital transformation efforts, improving online visibility and engagement through targeted SEO strategies and compelling content, optimizing digital footprint.

Cherry Media Mechanics

Founder & Digital Marketing Manager

Athens, Attica, Greece

Jul 2020→ Present

Summary

Founded and leads a communications agency, providing comprehensive digital marketing, political communications, and content production services to SMEs and political campaigns.

Highlights

Developed and executed bespoke digital marketing strategies for diverse SMEs, implementing social media campaigns and optimizing SEO/SEM to drive client growth.

Managed political communications for multiple candidates, coordinating PR initiatives and providing strategic media training to shape public perception.

Produced a wide array of multimedia content, including written materials, graphic designs, and video assets, enhancing brand narratives across various platforms.

Provided critical business consultancy and strategic marketing guidance to clients lacking in-house marketing departments, acting as an outsourced marketing leader.

Oversaw technical implementation, including building and maintaining client websites, configuring advanced analytics, and deploying marketing automation systems.

Panticapaeon

Podcast Producer

Athens, Attica, Greece

Sep 2022→ Apr 2025

Summary

Produced "Panticapaeon: The Greek Ukrainian Podcast," overseeing all aspects from audio production to distribution and audience growth.

Highlights

Managed the entire audio post-production workflow, including editing, mastering, and quality control, to deliver high-fidelity podcast episodes.

Coordinated seamless publishing and distribution across multiple podcast platforms, ensuring consistent and timely content delivery to a broad audience.

Analyzed audience engagement metrics to inform and refine content strategy, optimizing for listener retention and growth.

Forged cross-promotion partnerships and implemented marketing initiatives, successfully achieving a 30% increase in audience growth.

All About Men

Digital Marketing & Social Media Specialist, Ecommerce Manager

Athens, Attica, Greece

Sep 2021→ Oct 2024

Summary

Drove digital marketing, social media, and e-commerce operations for a men's casualwear brand, enhancing online presence and sales.

Highlights

Developed and executed engaging content strategies across social media and website platforms, significantly boosting online presence and brand appeal.

Designed and implemented comprehensive social media strategies that increased audience engagement, fostering a vibrant online community.

Managed customer communications and interactions across digital channels, building strong brand loyalty and improving customer satisfaction.

Conducted market analysis and trend monitoring, identifying and capitalizing on emerging fashion trends to inform marketing campaigns and product positioning.

Coordinated successful influencer collaboration campaigns, expanding brand reach and driving promotional impact within the target demographic.

Analyzed performance data and generated reports to optimize marketing efforts, demonstrating data-driven decision-making for campaign improvements.

Oversaw SEO initiatives and managed day-to-day operations of the e-commerce store, contributing to enhanced online visibility and sales performance.

Executed targeted Meta Ads and local paid campaigns, maximizing return on ad spend and driving customer acquisition.

A.Kjærbede

Digital Marketing & Social Media Specialist, Ecommerce Manager

Athens, Attica, Greece

Aug 2020→ Oct 2024

Summary

Managed branding, digital marketing, social media, and e-commerce for a Danish sunglasses import brand, driving brand growth and online sales.

Highlights

Developed and meticulously maintained a cohesive brand identity across all marketing channels, ensuring consistent messaging and visual appeal.

Created compelling content for social media and marketing materials, effectively communicating brand values and product features.

Directed impactful social media campaigns that significantly contributed to brand growth and increased online community engagement.

Engaged proactively with customers across digital platforms, fostering brand loyalty and enhancing the overall customer experience.

Conducted in-depth market analysis and trend monitoring within the fashion industry, informing strategic brand positioning and content development.

Partnered with key brand ambassadors and influencers to amplify brand presence and reach new target audiences.

Monitored campaign performance and key performance indicators (KPIs), utilizing data to refine strategies and optimize marketing effectiveness.

Managed SEO for the brand's website and coordinated daily operations of the e-commerce platform, ensuring smooth online sales processes.

Conducted targeted paid advertising campaigns across social media channels (Meta Ads), driving traffic and conversions.

George Koutouzis

Political Campaign Manager, Mayorship Candidate

Poros, Attica, Greece

May 2023→ Oct 2023

Summary

Managed the mayoral campaign for George Koutouzis, overseeing strategic implementation, volunteer coordination, and multimedia content production.

Highlights

Directed the comprehensive implementation of the campaign strategy for a mayoral candidate, ensuring alignment with political objectives and voter outreach.

Organized and managed extensive canvassing efforts and volunteer teams, mobilizing community support and maximizing grassroots engagement.

Produced and edited diverse campaign materials, including digital content, speeches, and press releases, to effectively convey candidate messaging.

Coordinated and executed successful campaign events and rallies, enhancing public visibility and direct voter interaction.

Managed the creation and distribution of all printed campaign materials, ensuring consistent branding and messaging across physical collateral.

Oversaw the CRM system and implemented targeted SMS marketing initiatives, optimizing voter communication and engagement.

Asimina Skondra

Political Campaign Manager

Karditsa, Thessaly, Greece

Jan 2023→ Jun 2023

Summary

Executed political campaign strategies for a Member of Parliament, managing volunteer teams, content creation, and public events.

Highlights

Executed comprehensive political campaign strategies for a Member of Parliament, achieving targeted outreach and voter engagement goals.

Led and coordinated canvassing efforts and volunteer teams, significantly expanding campaign reach and operational efficiency.

Developed and edited compelling campaign content across various mediums, ensuring consistent and impactful messaging.

Orchestrated successful events and campaign rallies, enhancing public presence and fostering community connection.

Coordinated the efficient production and distribution of all campaign literature, maintaining brand consistency and messaging.

Administered the CRM system and launched effective SMS campaigns, streamlining communication with constituents and supporters.

Evangelos Liakos

Political Campaign Manager & Parliamentary Assistant

West Attica, Attica, Greece

Jan 2019→ Jun 2020

Summary

Managed political campaigns and provided parliamentary support for a Member of Parliament, overseeing legislative monitoring, media relations, and social media presence.

Highlights

Monitored legislative activities, drafted detailed reports, parliamentary questions, and press releases, contributing to effective parliamentary work.

Led comprehensive campaign strategy and managed volunteer operations, successfully mobilizing support and executing political initiatives.

Developed and maintained a robust social media presence, significantly increasing online engagement and public awareness for the MP.

Managed media coverage and prepared the candidate for public appearances, ensuring consistent messaging and positive media relations.

Authored and distributed press clippings and promotional content, enhancing public visibility and communicating key legislative achievements.

Seagull SA

Logistics Operations Assistant

Athens, Attica, Greece

Jan 2018→ Dec 2019

Summary

Managed daily warehouse operations and logistics for a cargo and freight company, focusing on efficiency and quality control.

Highlights

Oversaw daily warehouse and loading operations, ensuring efficient flow of goods and adherence to logistical schedules.

Implemented rigorous quality control measures, ensuring compliance with industry standards across all logistics processes.

Managed a team of warehouse personnel, optimizing operational schedules and fostering a productive work environment.

Initiated and implemented process improvements that increased warehouse productivity by an impressive 500% within the tenure.

Energeiaki Michanologiki

Mechanical Engineer, Freelancer

Athens, Attica, Greece

Jan 2009→ Dec 2018

Summary

Provided freelance mechanical engineering services, specializing in design, costing, energy inspections, and project proposals for diverse clients.

Highlights

Provided accurate quantity surveying and detailed cost analysis for various engineering projects, optimizing budget allocation and resource management.

Prepared comprehensive project proposals, securing new engineering contracts and driving business development.

Designed complex electromechanical systems for a range of engineering projects, ensuring compliance with technical specifications and safety standards.

Conducted thorough energy audits and ensured strict compliance with OSHA services, enhancing safety and operational efficiency for clients.

Mediterranean College

Instructor & Programme Manager - "Executive Programme in Education Leadership & Management"

Athens, Attica, Greece

Jan 2009→ Dec 2011

Summary

Designed and managed an executive program for adult professionals, overseeing curriculum development, material creation, and thesis evaluation.

Highlights

Designed and managed an executive program for adult professionals, defining syllabus and learning objectives.

Developed comprehensive educational materials and resources for program participants.

Supervised and evaluated thesis projects, ensuring academic rigor and student success.

Provided expert instruction and guidance to adult learners in leadership and management principles.

'Velos' Tutorial Center

Mechanical Engineering Instructor

Athens, Attica, Greece

Jan 2003→ Dec 2004

Summary

Prepared vocational education students for national university entrance examinations in mechanical engineering subjects.

Highlights

Prepared third-year vocational education students for critical National University Entrance Examinations.

Delivered comprehensive instruction in mechanical engineering subjects, improving student understanding and performance.

Developed tailored lesson plans and assessment materials to support student learning objectives.

Education

Kingston University – UK

Kingston upon Thames, England, United Kingdom of Great Britain and Northern Ireland

Jan 2007→ Dec 2007

MSc Advanced Industrial and Manufacturing Systems Grade: with commendation

Courses

Project Management

Total Quality Management

Industrial Systems Management (SAP, ERPs)

Information Systems

Integrated CAD-CAM Systems

Robotics & Flexible Automation Systems

Finance Resources Management

University of Leicester – UK

Leicester, England, United Kingdom of Great Britain and Northern Ireland

Jan 2005→ Dec 2005

MBA Educational Management

Courses

Leadership & Strategic Management

Research Methods

Human Resources Management

Finance Marketing & External Relations Management

Curriculum Management

Advanced School of Technological And Pedagogical Education – GR

Athens, Attica, Greece

Jan 2004→ Dec 2004

Bachelor Mechanical Engineering, Pedagogical Education

Courses

Mathematics

Engineering Mechanics

Materials Science

Thermodynamics

Fluid Mechanics

Solid Mechanics

Mechanical Design and CAD

Dynamics & Vibrations

Heat Transfer

Electricity & Magnetism

Engineering Ethics and Sustainability

Skills

Social Media Management

Facebook Ads, Google Ads, Newsletters, Community Growth and Engagement, Social Media Calendar Curation, Social Media Strategy.

Copywriting

Articles, SEO Site Pages, Speeches, Interviews, Social Media Posts (Eng/Gr).

Sound & Music Production

Audio Recording and Post Production, Ableton Live, Logic Pro X, Audacity, Garageband.

Video Editing

Final Cut Pro X, Adobe Premiere, CapCut.

Photo Editing

Pixelmator, Adobe Photoshop, Canva.

Engineering & Project Management

Microsoft Project, AutoDesk AutoCAD, 4M Adapt/Fine/Fcalc, SolidWorks, Bluebeam Revu.

Markup Languages

Asciidoc, Markdown.

Languages

Greek (Native)

English (Proficient)

Certificates

Introduction to Music Production

Berklee College of Music

English Language Teaching Proficiency (Επάρκεια διδασκαλίας Αγγλικών)

Ministry of Education & Religious Affairs (Υπουργείο Παιδείας & Θρησκευμάτων)

Registered Instructor (Εγγεγραμμένος Εισηγητής)

ΛΑΕΚ - ΟΑΕΔ

Volunteer

Club Administrator

Jeep Renegade Hellas (Facebook Club)

Jan 2019→ Present

Administers a large Facebook club for Jeep Renegade enthusiasts, fostering community and organizing events.

Highlights

Managed a Facebook club with over 2,800 members, fostering an active and engaged community.

Organized and coordinated excursions and events for club members.

Curated social media content and managed community interactions.

Municipal Councilor, Head of Cultural and Environmental Issues

Aspropyrgos Municipality - "Aspropyrgos - Allazoume" Opposition Municipal Faction

Jan 2014→ Dec 2019

Served as a Municipal Councilor, leading cultural and environmental initiatives for an opposition municipal faction.

Highlights

Represented the "Aspropyrgos - Allazoume" opposition faction as a Municipal Councilor.

Led initiatives and discussions on cultural and environmental issues within the municipality.

Contributed to local policy development and oversight during tenure.

Press & Social Media Manager

Aspropyrgos Municipality - "Aspropyrgos - Allazoume" Municipal Council

Jan 2014→ Dec 2019

Managed press and social media for a municipal opposition faction, enhancing public communication.

Highlights

Managed press relations and social media presence for the "Aspropyrgos - Allazoume" municipal faction.

Developed and disseminated press releases and public statements.

Engaged with the public through social media platforms.

Event Organizer

Πολιτιστικό Καφενείο (Cultural Cafe)

Jan 2010→ Dec 2014

Organized cinematic screenings and cultural events, enriching community engagement.

Highlights

Organized and coordinated cinematic screenings and cultural events, enriching community engagement.